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Typesetting
Whether you require
visually stunning marketing and promotional
literature, or technical documentation that can be
easily read and understood, professional
typesetting will achieve the results you deserve.
A specialist
operator working with application specific
software such as Quark Xpress and Adobe
Illustrator will produce finished documents with a
professional appearance that just isn't achievable
with general word processing software and basic
drawing packages.
We've prepared documents for a large
number of clients from private individuals to
leading companies ranging in complexity from
single page newsletters to 200 page
reports.
We are also
specialists in THERMOGRAPHY or "raised" print
typesetting.
TYPEFACES:
Typefaces are usually
available in sizes ranging from 6 point to 72
point.
Caution: A type size cannot be measure
from top to bottom. Some letters may not use the
full point size. For example, a 12 point image may
only be 10 points in height. Also letters within
the same size type may vary in size if the font is
different. All of the examples above are 12 point.
Words you may want to
know:
Letterspacing - space between
letters
Line spacing - space between
lines
Serif - the letters contain small
decorative lines as embellishment. Times New
Roman is a serif font.
Sans
serif - the letters have no serif (small
decorative lines) and are usually even in weight
throughout the letter.Arial Narrow is an
example of Sans serif.
So What Is
Typesetting?
Typesetting is the actual
production of type. Some methods of typesetting
include:
- Cast metal (hot type)
- Cold Type (typewriter or
strike-on)
- Photographic
- Digital or digital
imaging
Digital imaging creates
type and images using dots on some type of
substrate such as paper. Adobe's
PostScriptâ produces digital type.
Digital fonts are either: Postscript, Type 1,
TrueType, or Bitmap.
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